The World Rugby Impact Beyond Programme aims to use World Rugby tournaments as a catalyst for the growth of the game. Impact Beyond Programmes will be run alongside all major World Rugby events focusing on development, participation, coaching, volunteering and business programmes to further support the growth of the game. The Impact Beyond Programme focuses on key sports and business pillars in order that Unions are able to attract and support participation growth while growing sustainable business models for the sport. The key aims for both strands are as follows:

SPORT

  • Increase participation
  • Develop Stronger Unions
  • Promote Age Grade Festivals And Competition Programme
  • Develop the volunteer infrastructure
  • Ensure the tournament develops the game in the host Union

BUSINESS

  • Develop Union communication tools
  • Develop Union commercial capacity
  • Develop Regional broadcast strategies

PROGRESS